Font research

When trying to establish Ivory's brand synergy and her image we had to decide on a font that we would use for her name and consistently throughout all of her products.
In order to do this we used the site DaFont.com to search and ultimately decide on a font that we would use. Here are some of the fonts that we picked for our final choices:

                     




We chose to use the font type Marzo because after receiving feedback from our class, this was the font with the most votes.

We asked our peers and teachers to look at the shortlisted fonts and tick which one they think matched our artist best, it was from this feedback that we decided to use the font Marzo.