This was one of our best clips due to the way in which the continuity editing makes changing location and scene very effective. This is done by having the artist cover the camera with her hand and then uncover it in a different location, we used this as it is also a lot better than a simple jump cut which is often used through out the music video.
This medium shot is used during the chorus, editing is used to make the shot look very distilled to symbolises that the artist is going "insane", this is also backed up by the costume and make up which contrasts with what she looks like at the start of the music video.
A reverse shot is used at the start of the clip, this suggests she is reverting back to her "normal" personality as the next scene is a medium shot of her looking "normal". Also in the shot the editing which causes the clip to cut to black and back very quickly could signify that even though she looks "normal", she could still ahem a dark side.
During this clip it shows the contrast between the two personality's conveyed throughout the, music video. This divide between the two is made more effective as it fades from one personality, where she is "normal", to the chorus where she acts and looks "insane".
This clip portrays a more mysterious side which backs up the change in personality through out the video. This is due to editing as it appears as the artists is in two at once, it is actually done by cutting the clip after bring the camera up and just putting a clip of the artist standing there to create the allusion that she is in two places.
This is an array of shorts scenes in this one, this shows all the different kinds of costumes she wears during the music video. This also suggests the colour scheme as well, as even though she wears a variety of clothes they all and either fully black or mostly which shows her edgy side through out.
These are clips from our music video where we took influence for parts of real media products:
We were influenced by the this shot in the music video "faded" as it was a good way to change and show different locations in short time frame through the use of jump shots. However we developed this and used to also show a change in our artists as is shows the two personalities which are portrayed in our music video.
We wanted our video to have a third world location as we thought it would contrast with our artist to create a more effective music video. One of the music videos we watched which had this kind of location and effect was "no money" which had the main singer walking through a very run down and over grown location.
We found inspiration in this video as it shows the artist very close up, we developed this by making this close up show the emotion of our artist more.
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This is prezi which coveys how our music video either agrees or disagrees with the 6 theories of Goodwin and the 4 key concepts of Vernallis'. This also shows weather or not actual media products compare to Goodwin's and Vernallis' theories:
This is an emaze which portrays how our Digipak and website uses, develops and challenges conventions of real media products as well as showing what influenced use through the process and the comparison between the two:
