We analysed Daft Punk and Pharells song 'Get Lucky', we watched the album teaser trailer, looked at posters, album cover and official music video. comparing them and seeing similarities and differences between. Below i have analysed a couple of artists/bands the same way we have done in lesson today.
1) Wretch 32
Album Cover: Black and White
Music Video- Don't Go
After looking through Wretch 32 media branding it is clear to me that there is a huge link between his official music video, album teaser and album cover for his new album 'Black and White'. Although Wretch 32 has carried this link through the entirety of his branding phase he has not made a link in the same way as Daft Punk. The main link I can clearly see when looking at the branding for 'Black and White' is the lighting and costumes on all branding Wretch 32 is seen wearing only black and white colours. Also in his official music video for 'Don't Go' mise en scene and props continue this theme, when a black and a white flag are carried in the video. This is a monochrome theme and in the album cover it is in all black and white with no colour, this makes the album seem very dark and gives the impression that it will be very emotional.
Also another similarity throughout the branding process for Wretch 32 is that he himself is seen as an actor on all media products used to promotes his album. He has his own unique style and wears all black, this is shown throughout the album cover, album teaser and official musical video.
2) Rihanna
Album Cover
Teaser Album Trailer
Official music video for 'Kiss it Better'
In a similar way to the branding of Wretch 32's album, Rihanna uses mise en scene such as colours to help carry a theme throughout all aspects of her branding. As seen in her album cover and album teaser trailer the colour red is dominant without as a symbol of power.
Also the editing technique of this branding is very unique all the cuts are very slow pace this shows how Rihanna as an artist is very raunchy and sexy in the way that she wants her music to be consumed. In these videos and poster they have used wind machines to move fabrics, clothing etc. By creating this it shows Rihanna is being the main character and subject, this makes her image seem powerful and womanly.
Although one difference between the branding of Rihanna's album 'Anti' is that Rihanna is seen in both the album teaser trailer and the official music video of 'Kiss It Better' but then in her album cover she is not on the front or on the cover at all. Instead is a child, this was the case to promote that her album is not just all about herself and may because she wants to reach out to a wider audience.
Also the editing technique of this branding is very unique all the cuts are very slow pace this shows how Rihanna as an artist is very raunchy and sexy in the way that she wants her music to be consumed. In these videos and poster they have used wind machines to move fabrics, clothing etc. By creating this it shows Rihanna is being the main character and subject, this makes her image seem powerful and womanly.
Although one difference between the branding of Rihanna's album 'Anti' is that Rihanna is seen in both the album teaser trailer and the official music video of 'Kiss It Better' but then in her album cover she is not on the front or on the cover at all. Instead is a child, this was the case to promote that her album is not just all about herself and may because she wants to reach out to a wider audience.