Carol Vernallis' music theory was known for her views on music editing. Her theory is based around 4 concepts that relate back to how a music video is produced, these 4 key concepts are: Narrative, Editing, Camera Movement/framing and Diegesis.
Narrative
Suggests that the video is a visual response to the narrative, as in whatever is happening visually reflects the lyrics in the song. However, also says how the narrative may not always be completed and can be partial with the video appearing disjointed, disconnected and fragmented. Don't have to answer every question about the narrative.
Editing
Says that the video may disrupt or break the conventions of continuity editing. The editing may also be bought to the foreground, become visible and not hidden opposed to the invisible style of continuity editing, meaning the video will have a style of editing running throughout that is distinctive to that video. For example, you might see jump cuts, breaks of the 360 degrees rule, cutting with the beat, juxtaposed frame and graphic matches.
Below is an example of a music video that is over edited and has lots of different cuts and editing techniques. I have chosen Girls Like by Tinie Tempah for this example:
In this one video alone there is 192 cuts, which means it is very face paced and backs up the views of Carol Vernallis.
Camera Movements/framing
States that establishing shots are one of the key features of a music video and are used frequently throughout, other key shots are medium and close up shots which establish the artist. The style of the framing of the video is quite distinctive to the video and also the camera may move in time with the lyrics.
Diegesis
The setting of the music video. Vernallis explains how the diegesis will be revealed quite slowly. The actions in the video are not always completed and may be disrupted in some way. Repetition is key throughout the music video as some frames will appear more important than others due to the way they have been shot.
