Final Music Video
Above is our final Music Video called 'Like Me' by our artist Ivory. We are really proud of what we have achieved in the time that we have had. Throughout the time we have got lots of feedback and then amended our video to the feedback we have received.
Our music video was filmed in multiple locations and contained a variety of shots and angles, this helped our music video to stay interesting all the way through.
Final Website
So here is our final website that we have created for our artist Ivory, it features a cover page with a moving background and has many improvements that have made it of higher quality:
Above is a screenshot of the cover page to our website that features a moving background of our artist Ivory. This helps the viewer feel more what Ivory is like as a person.
Above is a screenshot of the home page of our website, this is the first page you will see when opening the website, it is very simple and crisp.
Above is a screenshot of the official merchandise website which you can find the link to on Ivory's website, here we offer various Ivory merchandise (e.g. T-shirts, hoodies and posters).
Lastly, above is a screenshot of one of our many pages you can visit on the website, it is a news page that will keep you up to date with all things Ivory.
Final Digipak
After months of producing our digipak and modifying it from feedback and reflection, we have finally finished a digipak we are all happy with. All the photos match well and the grey color tone helps the theme run well throughout.
Here is our final digipak for Ivory's album 'Elements':
We believe that creating multiple drafts of our digipak was very effective and ensured that it was to as high quality as possible. We also changed the writing many times, including the font so it matched Ivory's logo. This helped bring the entire digipak together and this was the moment we realized this was our final digipak.
Here is our final digipak for Ivory's album 'Elements':
We believe that creating multiple drafts of our digipak was very effective and ensured that it was to as high quality as possible. We also changed the writing many times, including the font so it matched Ivory's logo. This helped bring the entire digipak together and this was the moment we realized this was our final digipak.
Evaluation Q1) In what ways does your media product use, develop, challenge conventions of real media products?
These are 9 different gifs showing the best moments of our music video, these were chosen by the editing involved and how effective it is and how much impact it has on the video:
This was one of our best clips due to the way in which the continuity editing makes changing location and scene very effective. This is done by having the artist cover the camera with her hand and then uncover it in a different location, we used this as it is also a lot better than a simple jump cut which is often used through out the music video.
This medium shot is used during the chorus, editing is used to make the shot look very distilled to symbolises that the artist is going "insane", this is also backed up by the costume and make up which contrasts with what she looks like at the start of the music video.
A reverse shot is used at the start of the clip, this suggests she is reverting back to her "normal" personality as the next scene is a medium shot of her looking "normal". Also in the shot the editing which causes the clip to cut to black and back very quickly could signify that even though she looks "normal", she could still ahem a dark side.
During this clip it shows the contrast between the two personality's conveyed throughout the, music video. This divide between the two is made more effective as it fades from one personality, where she is "normal", to the chorus where she acts and looks "insane".
This clip portrays a more mysterious side which backs up the change in personality through out the video. This is due to editing as it appears as the artists is in two at once, it is actually done by cutting the clip after bring the camera up and just putting a clip of the artist standing there to create the allusion that she is in two places.
This is an array of shorts scenes in this one, this shows all the different kinds of costumes she wears during the music video. This also suggests the colour scheme as well, as even though she wears a variety of clothes they all and either fully black or mostly which shows her edgy side through out.
These are clips from our music video where we took influence for parts of real media products:
We were influenced by the this shot in the music video "faded" as it was a good way to change and show different locations in short time frame through the use of jump shots. However we developed this and used to also show a change in our artists as is shows the two personalities which are portrayed in our music video.
We wanted our video to have a third world location as we thought it would contrast with our artist to create a more effective music video. One of the music videos we watched which had this kind of location and effect was "no money" which had the main singer walking through a very run down and over grown location.
We found inspiration in this video as it shows the artist very close up, we developed this by making this close up show the emotion of our artist more.
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This is prezi which coveys how our music video either agrees or disagrees with the 6 theories of Goodwin and the 4 key concepts of Vernallis'. This also shows weather or not actual media products compare to Goodwin's and Vernallis' theories:
This is an emaze which portrays how our Digipak and website uses, develops and challenges conventions of real media products as well as showing what influenced use through the process and the comparison between the two:
This was one of our best clips due to the way in which the continuity editing makes changing location and scene very effective. This is done by having the artist cover the camera with her hand and then uncover it in a different location, we used this as it is also a lot better than a simple jump cut which is often used through out the music video.
This medium shot is used during the chorus, editing is used to make the shot look very distilled to symbolises that the artist is going "insane", this is also backed up by the costume and make up which contrasts with what she looks like at the start of the music video.
A reverse shot is used at the start of the clip, this suggests she is reverting back to her "normal" personality as the next scene is a medium shot of her looking "normal". Also in the shot the editing which causes the clip to cut to black and back very quickly could signify that even though she looks "normal", she could still ahem a dark side.
During this clip it shows the contrast between the two personality's conveyed throughout the, music video. This divide between the two is made more effective as it fades from one personality, where she is "normal", to the chorus where she acts and looks "insane".
This clip portrays a more mysterious side which backs up the change in personality through out the video. This is due to editing as it appears as the artists is in two at once, it is actually done by cutting the clip after bring the camera up and just putting a clip of the artist standing there to create the allusion that she is in two places.
This is an array of shorts scenes in this one, this shows all the different kinds of costumes she wears during the music video. This also suggests the colour scheme as well, as even though she wears a variety of clothes they all and either fully black or mostly which shows her edgy side through out.
These are clips from our music video where we took influence for parts of real media products:
We were influenced by the this shot in the music video "faded" as it was a good way to change and show different locations in short time frame through the use of jump shots. However we developed this and used to also show a change in our artists as is shows the two personalities which are portrayed in our music video.
We wanted our video to have a third world location as we thought it would contrast with our artist to create a more effective music video. One of the music videos we watched which had this kind of location and effect was "no money" which had the main singer walking through a very run down and over grown location.
We found inspiration in this video as it shows the artist very close up, we developed this by making this close up show the emotion of our artist more.
/
This is prezi which coveys how our music video either agrees or disagrees with the 6 theories of Goodwin and the 4 key concepts of Vernallis'. This also shows weather or not actual media products compare to Goodwin's and Vernallis' theories:
This is an emaze which portrays how our Digipak and website uses, develops and challenges conventions of real media products as well as showing what influenced use through the process and the comparison between the two:
Evaluation Q2) How effective is the combination of your main product and ancillary texts?
After a year of making our music video and ancillary products, we have filmed, edited, blogged and finished our task. We are very proud of what we have achieved and we have evaluated our products and the experience.
Below is a presentation for our evaluation question 3 which was: How effective is the combination of your main product and ancillary texts?
We have being working hard on our music video and ancillary products since September now and we have grown very attached to ensuring it is to as a high standard as possible. This presentation helps to show how we have achieved branding consistency and be consistent with Ivory's make-up, image, locations, lighting etc.
Below is a presentation for our evaluation question 3 which was: How effective is the combination of your main product and ancillary texts?
We have being working hard on our music video and ancillary products since September now and we have grown very attached to ensuring it is to as a high standard as possible. This presentation helps to show how we have achieved branding consistency and be consistent with Ivory's make-up, image, locations, lighting etc.
Evaluation Q3) What have you learned from your audience feedback?
Below is a presentation for our evaluation question 3, it shows how we have learnt from our audience feedback:
Further Final Digipak Feedback
(Hover over the image and click on the colour buttons - yellow = feedback, red = response to feedback)
Further Final Digipak Feedback
(Hover over the image and click on the colour buttons - yellow = feedback, red = response to feedback)
Evaluation Q4) How did you use media technologies in the research, planning, construction and evaluation stages?
Media technologies played an invaluable role in every stage of our music video process. Here is our evaluation of the importance of media technologies in the stages of our project:
Production Diary
Below is our presentation for our production diary, we have added to this everyday since the beginning of the year. Each day is broken down and we explain what we achieved on each day and what member of our group did each task.
Feedback from director Jake Wynne
Below is all of the feedback that we as a class received from major director Jake Wynne, he looked at all of our music videos and gave constructive feedback about we he thought of each one. This was a huge help to us because it allowed us to see what external viewers thought about our media and positive/negative points.
Here is a link to Jake Wynne's film website, it shows what he has achieved and his experience: http://jakewynne.com/index.html
Ivory final – Good strong editing, with clear definitions between verse and chorus. Interesting compositions and a clear filmic aesthetic. The lip-sync was especially good with a clear emotional drive and areas of light and shade.
After reading Jake's feedback on our music video it was very positive and a proud moment. We got lots of positive feedback mainly on our editing and the performance. These were the two things that we believed were the most important factors to help make our video of high quality, so we were happy to hear that this paid off in the video.
Now below is the feedback for all of the other music videos at Great Baddow High School:
St.Dizier- Bang Bang - Nice framings, and interesting locations with a refreshingly different grade. However, the edit could have done with some more dynamics though to differentiate the build of the track.
Final Heidi - A good energy to the edit and a great use of the photographic technique which resolves nicely at the end of the video. Heidi’s performance was consistently strong and her lip-sync was also good. It would have been nice to see a bit more of this lip-sync through the video.
Lovenowfinaldraft - A great set up and concept with the first person perspective. Some really good locations with amazing colours and vistas. Some more dynamics from the editing would have helped to drive this video along and give a better build to the day ending. It would have been nice to see a bit more of the lip-sync through the video.
Hypnotic Final Video – Really good use of varying visual dynamics through different parts of the song. The edit picked out the changes in the music very well and the lip-syncing was especially strong. Good use of locations to give variety.
Rolling with Elephants – Great lip-sync, really tight with the editing and I really enjoyed the painted on digital effects. They worked especially well as outlines on the main performers.
"I Don't Mind"- Tori Lorente – A good filmic aesthetic to the video, with a nice use of colour. Some great framings and solid lip-sync throughout. A little more variety in the edit would have helped it build a bit more towards the end.
FINAL VIDEO - Megan Thomas – A strong narrative thread that was well performed and consistent. The Lip-syncing was very good and the emotion was conveyed very well. A good balance between the narrative and the lip-sync performance, with the cross cutting of both working well.
Ava Final Draft – Good use of varied locations and a strong narrative thread running through. Great lip-sync and a good balance between narrative and performance elements, resulting in a satisfying resolution.
iuris - Something More – Innovative use of grading, and clever transition technique between shots. Strong lip-sync and some really interesting framing on the performance moments.
Avenue - Monday Morning (Final) – A really clear beginning middle and end. A well thought out video with endearing performances from the band with great lip-sync and fun energy. The comedy was well balanced and the video continued to develop as new scenes played out, helping to drive the story through.
Stay Draft 2 – Once again, a lovely filmic aesthetic here, with very well composed shots pulling as much out of the environments as possible. The performances were well lip-synced, but at times I felt the emotions were not as clearly signposted.
Here is a link to Jake Wynne's film website, it shows what he has achieved and his experience: http://jakewynne.com/index.html
Ivory final – Good strong editing, with clear definitions between verse and chorus. Interesting compositions and a clear filmic aesthetic. The lip-sync was especially good with a clear emotional drive and areas of light and shade.
After reading Jake's feedback on our music video it was very positive and a proud moment. We got lots of positive feedback mainly on our editing and the performance. These were the two things that we believed were the most important factors to help make our video of high quality, so we were happy to hear that this paid off in the video.
Now below is the feedback for all of the other music videos at Great Baddow High School:
St.Dizier- Bang Bang - Nice framings, and interesting locations with a refreshingly different grade. However, the edit could have done with some more dynamics though to differentiate the build of the track.
Final Heidi - A good energy to the edit and a great use of the photographic technique which resolves nicely at the end of the video. Heidi’s performance was consistently strong and her lip-sync was also good. It would have been nice to see a bit more of this lip-sync through the video.
Lovenowfinaldraft - A great set up and concept with the first person perspective. Some really good locations with amazing colours and vistas. Some more dynamics from the editing would have helped to drive this video along and give a better build to the day ending. It would have been nice to see a bit more of the lip-sync through the video.
Hypnotic Final Video – Really good use of varying visual dynamics through different parts of the song. The edit picked out the changes in the music very well and the lip-syncing was especially strong. Good use of locations to give variety.
Rolling with Elephants – Great lip-sync, really tight with the editing and I really enjoyed the painted on digital effects. They worked especially well as outlines on the main performers.
"I Don't Mind"- Tori Lorente – A good filmic aesthetic to the video, with a nice use of colour. Some great framings and solid lip-sync throughout. A little more variety in the edit would have helped it build a bit more towards the end.
FINAL VIDEO - Megan Thomas – A strong narrative thread that was well performed and consistent. The Lip-syncing was very good and the emotion was conveyed very well. A good balance between the narrative and the lip-sync performance, with the cross cutting of both working well.
Ava Final Draft – Good use of varied locations and a strong narrative thread running through. Great lip-sync and a good balance between narrative and performance elements, resulting in a satisfying resolution.
iuris - Something More – Innovative use of grading, and clever transition technique between shots. Strong lip-sync and some really interesting framing on the performance moments.
Avenue - Monday Morning (Final) – A really clear beginning middle and end. A well thought out video with endearing performances from the band with great lip-sync and fun energy. The comedy was well balanced and the video continued to develop as new scenes played out, helping to drive the story through.
Stay Draft 2 – Once again, a lovely filmic aesthetic here, with very well composed shots pulling as much out of the environments as possible. The performances were well lip-synced, but at times I felt the emotions were not as clearly signposted.
Ivory wins best new artist
Our artist Ivory won an award for best upcoming artist from NME magazine. She accepted the award from the magazine and you can see this above in the video, below is Ivory's twitter page when she announced she had won the award.
Weather preparations for filming
When filming outside it was very important for us to match the location with the weather, for example at our dark pond location the rain worked well because it added an eerie effect that the scene suited. Also the greenhouse footage looked better when the weather was dry and sunny, these are the sort of things we had to plan for.
Possible CD Ideas
Whilst amending our digipak we played around with the idea of incorporating our artist's signature on the CD cover, here is the result:
We really liked this CD cover idea because the photo is very industrialized and has a very sophisticated feel. This matches the theme of our music video and our cross-media products. We also added Ivory's signature on top of the CD, this makes it feel more personal so that whoever buys the Album will feel like Ivory personally helped to make and finish every CD she sold.
Shooting Schedule
Here is the shooting schedule for the filming of our music video 'Like Me':
Date
|
Location
|
Props/costume
|
Interior/ exterior
|
25th of September
|
Danbury
|
Black dress
|
Exterior
|
30th of September
|
Danbury
|
Black/flowery dress
|
Exterior
|
4th of October
|
Danbury
|
Black jacket/top/jeans
|
Exterior
|
9th of October
|
South end
|
Black jacket/top/jeans
|
Exterior
|
15th of October
|
Danbury
|
Black dress
|
Exterior
|
19th of October
|
Back of field, by pond
|
Black dress
|
Exterior
|
23rd of October
|
Danbury
|
Black/flowery
|
Exterior
|
28th of October
|
Danbury
|
Black dress
|
Exterior
|
2nd of November
|
Danbury
|
Black/flowery dress
|
Exterior
|
6th of November
|
Danbury
|
Black jacket/top/jeans
|
Exterior
|
10th of November
|
South end
|
Black jacket/top/jeans
|
Exterior
|
15th of November
|
Danbury
|
Black dress
|
Exterior
|
18th of November
|
Back of field, by pond
|
Black dress
|
Exterior
|
22nd of November
|
Danbury
|
Black/flowery
|
Exterior
|
30th of November
|
Danbury
|
Black dress
|
Exterior
|
Location 3
Below is a presentation about our third and final location, which we used to film the 'insane' footage of Ivory. This shows the positives and negatives of the location and why we used it for our music video.
Digipak analysis
After finishing our digipak we decided to take time to evaluate and analysis our digipak, this helped us to breakdown what we have and chosen and reasons for this.
Here is a detailed analysis of our second digipak draft, which outlines the shot types and why we chose them for our album's digipak:
Digipak updates
After receiving feedback on our first digipak draft we had to make a few amendments before creating and completing the final version. One of these changes was adding the institution information to the back cover. The institutional information is crucial and must be included on every digipak which is something we discovered through our digipak research.
After looking at several official digipaks including these:
We began to see similarities in their institutional and extra information. For example, both feature barcodes so this was something we added to our digipak. Secondly, both feature the artist's recording company and who distributed their album which is again something that we made sure to add to our digipak.
The institutional information we added went as followed:
Polar Republic Records Ltd.
Distributed by Sony Music Entertainment
All Rights Reserved 189 Soho Avenue, London, W1D 3AP
Here is our second digipak draft:
After looking at several official digipaks including these:
We began to see similarities in their institutional and extra information. For example, both feature barcodes so this was something we added to our digipak. Secondly, both feature the artist's recording company and who distributed their album which is again something that we made sure to add to our digipak.The institutional information we added went as followed:
Polar Republic Records Ltd.
Distributed by Sony Music Entertainment
All Rights Reserved 189 Soho Avenue, London, W1D 3AP
Here is our second digipak draft:
Final Digipak Amendments
Today was the deadline for our digipaks and website and here is our final digipak:
The amendments we made since the last digipak update:
- We've added Ivory's signature blue streak through her name to the front cover of the album.
- We changed the bottom left image from the image of the trees to an image of Ivory.
- The 'thank you' section of the digipak has been amended so that it is no longer just a quote and now surrounds an image of Ivory.
The amendments we made since the last digipak update:
- We've added Ivory's signature blue streak through her name to the front cover of the album.
- We changed the bottom left image from the image of the trees to an image of Ivory.
- The 'thank you' section of the digipak has been amended so that it is no longer just a quote and now surrounds an image of Ivory.
Magazine article
After conducting magazine article research we wrote and constructed a magazine article for Ivory in the well known music magazine: NME. We have already created a magazine cover for Ivory which is on a NME magazine, so we believed that creating a magazine article for NME magazine would make sense.
NME was a great magazine to choose for our artist because it regularly features new upcoming artists such as Ivory, Florence and the Machine did one of their first magazine articles with NME before they became a worldwide success.
Website update
After conducting our website research we found that female solo artist's tend to have a cover page to their website. On this cover page, the viewer can access the artist's latest music and the artist's official website via a link.
It was because of this discovery that we have created a cover page which, via a button, links to the official website.
So here is the link to our new website (featuring the cover page with a moving background):
http://ivoryofficial.wixsite.com/iamivoryofficial
It was because of this discovery that we have created a cover page which, via a button, links to the official website.
So here is the link to our new website (featuring the cover page with a moving background):
http://ivoryofficial.wixsite.com/iamivoryofficial
Above is the cover page that also has a moving background, it helps make the website a bit more interesting and will attract people visiting the site to want to see more. Ivory is seen on this cover page, therefore instantly introducing the viewer to our artist.
Editing Techniques
Below are some GIF's that we created to demonstrate the variety of editing techniques that we used throughout our music video.
Digipak first official draft
Here is our final, first draft of our digipak which we will be receiving feedback on very shortly. Once we have received this feedback we will begin the process of making amendments in order to complete the digipak in time for the final deadline next week.
Production company
To complete our digipak, in particular the back cover, we had to create an institution logo for Ivory's music label- Polar Records. We decided on this production logo because it is simple but very bold, like what we want Ivory to look like. Polar Records was a good name for Ivory's music label because it is unique and quirky which is what we want people to see her image as.
Website update
We've added a new story to our news page which links in with our magazine article and front cover. We spoke about Ivory featuring on the cover of the music magazine NME as a part of their ten year anniversary publications.
Home Page:
We've added the album release date to the home page, alongside the release of the single 'Like Me'. This will allow fans to pre-order and prepare for Ivory's album release.
Page Titles:
To all of the pages we have added social media links so that our fans can constantly access our social media pages and follow our artist.
The buttons link to Ivory's Facebook and Twitter pages and are present on every page of our website.
Elements tour poster
Below is our tour date poster, that we carefully designed and made as a group. To ensure that it fits in well with the look we are going for, which is slightly dark and creepy . This is why we have gone with dark colors and we have added Ivory's logo so we instantly know who's tour it is.
We used Photoshop to create our tour poster and this was a great software to use for this task because it ensured that all the edges of the photo of Ivory are cut neatly and that colors can be corrected. As seen above Ivory's eyes glow a little and look very light, this helps make her seem more mysterious and to catch peoples attention. Although Photoshop is a difficult software to use, we decided that we would learn how to use it correctly through advice from our classmates and YouTube tutorial videos.
Like Me First Draft
Below is our first draft our music video 'Like Me', we were really happy with this draft and what we have achieved. But we got lots of feedback on this that we can work with, both positive and negative feedback.
Shot list
Here is a detailed shot list, outlining every shot and location in our music video first draft.
Aim for today's shooting
Today will hopefully be our last day filming as we hope to film the remaining footage we need for our music video. We are going to predominantly film the singing shots needed for the chorus as well as a few long shots and cutaways.
Here is an example of one type of cutaway/transition that we are hoping to film today and feature in our music video.
This type of fast, whip motion is something we are hoping to recreate through both editing and filming techniques.
In this music video, these transitions are used to cut between the artist singing in different locations. They create a smooth and interesting transition which isn't too difficult for the audience to visually comprehend.
The full sequence of shots we are trying to recreate can be seen below:
We will set the camera up and have Ivory stand in one position, sing a line, quickly move the camera to the left and then re do until she has appeared in four different locations in a circle. This should hopefully, with a little editing, create the above effect which we will feature in our chorus.
First Tour Poster
As our artist is a new, up and coming artist it is unrealistic to assume she would go on a sellout European tour performing in huge venues around the UK.
As a result of this we have decided to go on tour with the established indie artist Ladyhawke who is going on tour around the UK in February next year. Ivory will be opening for Ladyhawke at the start of her UK tour and so we have created a tour poster for Ivory's leg of Ladyhawke's UK tour.
As a result of this we have decided to go on tour with the established indie artist Ladyhawke who is going on tour around the UK in February next year. Ivory will be opening for Ladyhawke at the start of her UK tour and so we have created a tour poster for Ivory's leg of Ladyhawke's UK tour.
Merchandise Photoshoot
Storyboard
A storyboard is used for us to plan our music video, dividing up timings of the video and adding shots that we will fill this time with. A good quality storyboard is very important in the planning of a music video because it is something that you can relate to, you do not have to stick fully to the storyboard order but it will help plan filming.
This is the storyboard for our music video, it helps to split up our music video and show what shots and angles will be throughout our video.
This is the storyboard for our music video, it helps to split up our music video and show what shots and angles will be throughout our video.
Ivory tour poster
This is the tour poster that we have created for our artist Ivory, it is Ladyhawke's tour poster and she is who Ivory will be going on tour with. So we decided to put Ladyhawke as the photo on the tour poster, because Ivory is supporting her so is not as important on the tour poster as the main artist.
So instead we included Ivory's name and logo and the light blue colour in the background which is the same as Ivory's logo, this helps create a theme through the use of color.
Tour poster research
Below are four tour posters that we found from artists that have a similar image to Ivory and are in the same genre of Indie music. These posters helped us to see what we should include in our poster, how it should be set out and what images/photos should be on the front.
This is a presentation of the research that we did for tour posters, we looked at examples of tour posters including the ones shown above. They are analysed and explained about what makes them a good tour poster.
Magazine Cover
Here is our magazine cover which features our artist, Ivory, on the front cover of the well known publication NME.
We really like our magazine color because we ensure it matched well with the typical NME magazine article by including the logo, red writing and headlines. But we ensured we still had the essence of Ivory throughout, with the edgy photo of her and the dark colors and background.
We really like our magazine color because we ensure it matched well with the typical NME magazine article by including the logo, red writing and headlines. But we ensured we still had the essence of Ivory throughout, with the edgy photo of her and the dark colors and background.
Feedback on first draft
We received lots of feedback from different media groups which was extremely helpful as there was lots we needed to adjust including our merchandise and our digipak.
Key Pieces of Feedback:
Good:
Some nice shots in the music video sneak peek
Our artist's image fits the genre and style of video we are trying to create
Good use of interesting locations which match your image
Good use of different social media platforms including Twitter, Facebook and Instagram
Nice, simple album cover with continuity of image from this to our music video.
Needs Work:
Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
Need to change up the framing of the shots to have more diversity
Album digipak needs some work and needs to be completed with less focus on images
The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
The merchandise is too male-orientated and needs more diversity
In order to appeal to a younger demographic, a non-explicit version of the song needs to be released.
Key Pieces of Feedback:
Good:
Some nice shots in the music video sneak peek
Our artist's image fits the genre and style of video we are trying to create
Good use of interesting locations which match your image
Good use of different social media platforms including Twitter, Facebook and Instagram
Nice, simple album cover with continuity of image from this to our music video.
Needs Work:
Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
Need to change up the framing of the shots to have more diversity
Album digipak needs some work and needs to be completed with less focus on images
The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
The merchandise is too male-orientated and needs more diversity
In order to appeal to a younger demographic, a non-explicit version of the song needs to be released.
Further website research
When designing our website we studied and researched other solo female artist's websites to see what key features are present in all of their websites.
The three main artist's websites that we consistently drew inspiration from were: Lady Gaga's, Lorde's and Ellie Goulding's.
Key Features:
The artist's picture/image is the first thing you see on the website and is usually the home page background.
All of the websites are very minimalistic and simplistic which works well with the artist's image.
All promote the artist's current album or single on the home page.
Lady Gaga
Lorde
Ellie Goulding
The three main artist's websites that we consistently drew inspiration from were: Lady Gaga's, Lorde's and Ellie Goulding's.
Key Features:
The artist's picture/image is the first thing you see on the website and is usually the home page background.
All of the websites are very minimalistic and simplistic which works well with the artist's image.
All promote the artist's current album or single on the home page.
Lady Gaga
Lorde
Ellie Goulding
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