Feedback

This is a Photobucket presentation of all of our written feedback from our classmates and teachers. 
This feedback has helped us to find what is good about our music video and what we could do to improve our video and get it to a higher quality and therefore a higher grade. 

Possible CD Ideas

Whilst amending our digipak we played around with the idea of incorporating our artist's signature on the CD cover, here is the result: 

We really liked this CD cover idea because the photo is very industrialized and has a very sophisticated feel. This matches the theme of our music video and our cross-media products. We also added Ivory's signature on top of the CD, this makes it feel more personal so that whoever buys the Album will feel like Ivory personally helped to make and finish every CD she sold.  

Shooting Schedule

Here is the shooting schedule for the filming of our music video 'Like Me':

Date	Location	Props/costume	Interior/ exterior
25th of September	Danbury	Black dress	Exterior
30th of September	Danbury	Black/flowery dress	Exterior
4th of October	Danbury	Black jacket/top/jeans	Exterior
9th of October	South end	Black jacket/top/jeans	Exterior
15th of October	Danbury	Black dress	Exterior
19th of October	Back of field, by pond	Black dress	Exterior
23rd of October	Danbury	Black/flowery	Exterior
28th of October	Danbury	Black dress	Exterior
2nd of November	Danbury	Black/flowery dress	Exterior
6th of November	Danbury	Black jacket/top/jeans	Exterior
10th of November	South end	Black jacket/top/jeans	Exterior
15th of November	Danbury	Black dress	Exterior
18th of November	Back of field, by pond	Black dress	Exterior
22nd of November	Danbury	Black/flowery	Exterior
30th of November	Danbury	Black dress	Exterior

Location 3

Below is a presentation about our third and final location, which we used to film the 'insane' footage of Ivory. This shows the positives and negatives of the location and why we used it for our music video.

Digipak analysis

After finishing our digipak we decided to take time to evaluate and analysis our digipak, this helped us to breakdown what we have and chosen and reasons for this. 

Here is a detailed analysis of our second digipak draft, which outlines the shot types and why we chose them for our album's digipak:

Digipak updates

After receiving feedback on our first digipak draft we had to make a few amendments before creating and completing the final version. One of these changes was adding the institution information to the back cover. The institutional information is crucial and must be included on every digipak which is something we discovered through our digipak research.

After looking at several official digipaks including these:
 We began to see similarities in their institutional and extra information. For example, both feature barcodes so this was something we added to our digipak. Secondly, both feature the artist's recording company and who distributed their album which is again something that we made sure to add to our digipak.

The institutional information we added went as followed:

Polar Republic Records Ltd.
Distributed by Sony Music Entertainment
All Rights Reserved 189 Soho Avenue, London, W1D 3AP   

 

Here is our second digipak draft:

Final Digipak Amendments

Today was the deadline for our digipaks and website and here is our final digipak:

The amendments we made since the last digipak update:

- We've added Ivory's signature blue streak through her name to the front cover of the album.
- We changed the bottom left image from the image of the trees to an image of Ivory.
- The 'thank you' section of the digipak has been amended so that it is no longer just a quote and now surrounds an image of Ivory. 

Magazine article

After conducting magazine article research we wrote and constructed a magazine article for Ivory in the well known music magazine: NME. We have already created a magazine cover for Ivory which is on a NME magazine, so we believed that creating a magazine article for NME magazine would make sense.

NME was a great magazine to choose for our artist because it regularly features new upcoming artists such as Ivory, Florence and the Machine did one of their first magazine articles with NME before they became a worldwide success. 

Website update

After conducting our website research we found that female solo artist's tend to have a cover page to their website. On this cover page, the viewer can access the artist's latest music and the artist's official website via a link.
It was because of this discovery that we have created a cover page which, via a button, links to the official website. 

So here is the link to our new website (featuring the cover page with a moving background): 
http://ivoryofficial.wixsite.com/iamivoryofficial

Above is the cover page that also has a moving background, it helps make the website a bit more interesting and will attract people visiting the site to want to see more. Ivory is seen on this cover page, therefore instantly introducing the viewer to our artist. 

Editing Techniques

Below are some GIF's that we created to demonstrate the variety of editing techniques that we used throughout our music video.

Digipak first official draft

Here is our final, first draft of our digipak which we will be receiving feedback on very shortly. Once we have received this feedback we will begin the process of making amendments in order to complete the digipak in time for the final deadline next week. 

Production company

To complete our digipak, in particular the back cover, we had to create an institution logo for Ivory's music label- Polar Records. We decided on this production logo because it is simple but very bold, like what we want Ivory to look like. Polar Records was a good name for Ivory's music label because it is unique and quirky which is what we want people to see her image as.

Website update

We've added a new story to our news page which links in with our magazine article and front cover. We spoke about Ivory featuring on the cover of the music magazine NME as a part of their ten year anniversary publications.

Home Page:


We've added the album release date to the home page, alongside the release of the single 'Like Me'. This will allow fans to pre-order and prepare for Ivory's album release.

Page Titles:







To all of the pages we have added social media links so that our fans can constantly access our social media pages and follow our artist. 
The buttons link to Ivory's Facebook and Twitter pages and are present on every page of our website.

Elements tour poster

Below is our tour date poster, that we carefully designed and made as a group. To ensure that it fits in well with the look we are going for, which is slightly dark and creepy . This is why we have gone with dark colors and we have added Ivory's logo so we instantly know who's tour it is. 

We used Photoshop to create our tour poster and this was a great software to use for this task because it ensured that all the edges of the photo of Ivory are cut neatly and that colors can be corrected. As seen above Ivory's eyes glow a little and look very light, this helps make her seem more mysterious and to catch peoples attention. Although Photoshop is a difficult software to use, we decided that we would learn how to use it correctly through advice from our classmates and YouTube tutorial videos.