Like Me First Draft

Below is our first draft our music video 'Like Me', we were really happy with this draft and what we have achieved. But we got lots of feedback on this that we can work with, both positive and negative feedback. 

Shot list

Here is a detailed shot list, outlining every shot and location in our music video first draft.

Aim for today's shooting

Today will hopefully be our last day filming as we hope to film the remaining footage we need for our music video. We are going to predominantly film the singing shots needed for the chorus as well as a few long shots and cutaways.

Here is an example of one type of cutaway/transition that we are hoping to film today and feature in our music video.

This type of fast, whip motion is something we are hoping to recreate through both editing and filming techniques. 

In this music video, these transitions are used to cut between the artist singing in different locations. They create a smooth and interesting transition which isn't too difficult for the audience to visually comprehend.

The full sequence of shots we are trying to recreate can be seen below:

We will set the camera up and have Ivory stand in one position, sing a line, quickly move the camera to the left and then re do until she has appeared in four different locations in a circle. This should hopefully, with a little editing, create the above effect which we will feature in our chorus.

First Tour Poster

As our artist is a new, up and coming artist it is unrealistic to assume she would go on a sellout European tour performing in huge venues around the UK.

As a result of this we have decided to go on tour with the established indie artist Ladyhawke who is going on tour around the UK in February next year. Ivory will be opening for Ladyhawke at the start of her UK tour and so we have created a tour poster for Ivory's leg of Ladyhawke's UK tour. 

Merchandise Photoshoot

Below shows a collection of photos that we took of Ivory in her merchandise, to help the products to be promoted. We decided for Ivory to wear her merchandise because after research many artists such as Rihanna wear their own merchandise for promotion, so we want to be as realistic as possible. Here is the photo shoot: 

Storyboard

A storyboard is used for us to plan our music video, dividing up timings of the video and adding shots that we will fill this time with. A good quality storyboard is very important in the planning of a music video because it is something that you can relate to, you do not have to stick fully to the storyboard order but it will help plan filming. 

This is the storyboard for our music video, it helps to split up our music video and show what shots and angles will be throughout our video. 

Ivory tour poster

This is the tour poster that we have created for our artist Ivory, it is Ladyhawke's tour poster and she is who Ivory will be going on tour with. So we decided to put Ladyhawke as the photo on the tour poster, because Ivory is supporting her so is not as important on the tour poster as the main artist.

So instead we included Ivory's name and logo and the light blue colour in the background which is the same as Ivory's logo, this helps create a theme through the use of color. 

Tour poster research

Below are four tour posters that we found from artists that have a similar image to Ivory and are in the same genre of Indie music. These posters helped us to see what we should include in our poster, how it should be set out and what images/photos should be on the front.





       


This is a presentation of the research that we did for tour posters, we looked at examples of tour posters including the ones shown above. They are analysed and explained about what makes them a good tour poster. 

Magazine Cover

Here is our magazine cover which features our artist, Ivory, on the front cover of the well known publication NME.
We really like our magazine color because we ensure it matched well with the typical NME magazine article by including the logo, red writing and headlines. But we ensured we still had the essence of Ivory throughout, with the edgy photo of her and the dark colors and background.

Feedback on first draft

We received lots of feedback from different media groups which was extremely helpful as there was lots we needed to adjust  including our merchandise and our digipak.

Key Pieces of Feedback: 
Good: 
Some nice shots in the music video sneak peek
Our artist's image fits the genre and style of video we are trying to create
Good use of interesting locations which match your image
Good use of different social media platforms including Twitter, Facebook and Instagram
Nice, simple album cover with continuity of image from this to our music video.

Needs Work:
Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
Need to change up the framing of the shots to have more diversity
Album digipak needs some work and needs to be completed with less focus on images
The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
The merchandise is too male-orientated and needs more diversity
In order to appeal to a younger demographic, a non-explicit version of the song needs to be released.

Further website research

When designing our website we studied and researched other solo female artist's websites to see what key features are present in all of their websites.
The three main artist's websites that we consistently drew inspiration from were: Lady Gaga's, Lorde's and Ellie Goulding's.

Key Features:

The artist's picture/image is the first thing you see on the website and is usually the home page background.
All of the websites are very minimalistic and simplistic which works well with the artist's image.
All promote the artist's current album or single on the home page.

Lady Gaga



Lorde



Ellie Goulding 

Digipak first draft

This is the first draft of our digipak, we have worked hard at researching digipak's and testing different themes and photos. But we have decided on these photos and writing for the first draft our digipak because it is very sophisticated and portrays Ivory as being very strong and independent. 

Although our digipak is not finished here, as we are still missing a photo in the bottom left gap and the CD needs to be improved because it is still fairly boring. Also the spines have not been put on, so when this is complete it will look more like a finished digipak. 

Halfway evaluation

Today we presented our halfway evaluation to our class and received their feedback on every element of our artist brand so far including the website, the name, the digipak, the merchandise and the music video itself.

Here is our halfway evaluation presentation:

Like Me Sneak peek

This is a sneak peek for our music video 'Like Me', we created this sneak peek and exported it to YouTube. We have included it in our halfway evaluation, viewers will be able to see part of out video and can give us feedback. 

Ivory GIFs

This is a list of GIF's that I have created to show some of the scenes from in our music video and we can include these GIF's throughout our cross-media products. These gifts are fun and help to capture Ivory's personality, she is powerful and moody in our music video but she also has a fun, happy side. 




This GIF shows the moody, strong side of Ivory and helps the viewer to see what her personality is like throughout the music video. 




Whereas this GIF portrays Ivory as being happy and playful, which she is not seen to be like in the music video. So this GIF can be used in other band products. 

Music video analysis

Today I watched a really inventive and professional music video which has given me some great ideas for our music video.

The thing that stands out to me when watching this music video is the quick and smooth transitions that link the music video together.
I particularly like this way of cutting a music video together because it is different and not your run of the mill editing technique which creates an element of excitement when watching it. Not only that but after watching this simple but creative music video I have been given new ideas for our own music video and how to edit it together so that it stands out.

Social media update

After creating our social media accounts for Ivory we ensured that we would continue to update the social media pages and regularly post to update fans. I have posting as Ivory and trying to keep to persona of her while writing and posting.

Twitter

                                 


As you can see we have started personalizing our Twitter pages with posts offering sneak peaks and interactive gifs and pictures of our artist. This has helped to gain more follows and to make the pages more interesting. 

Facebook

  

This shows an update of our Facebook account for Ivory, as you can see we have added Ivory's logo as her cover photo so people automatically know who she is when on her page. We also have posted about her upcoming tour, this makes our artists page seem more realistic.

Feedback on album cover

Below is both the front and the back page for the album cover for our digipak. Both photos of Ivory are very powerful and sophisticated. But we wanted to get feedback from our teachers and classmates, so that we know what people like and what could be improved.

Album cover

Back cover

Teacher- Miss Brookes: 

I really like the font as it is clear and simple to read.

The image is really nice and works with the artist image you have created.

Improve:

Try warming the image up slightly, so that it matches the rest of the colours in your digipak.

Classmates:

Georgia:

Album Cover: The font really suits the cover and the photo is good.

Back Cover: The consistency of the fonts across the two photos really works.

Ivory's signature

To help us develop Ivory's image we created a unique signature which she will use to sign the album digipak and our merchandise. We created this signature so that she has an individual style of writing, meaning that people will recognize this whenever they see it as being Ivory. 

We decided that the signature will look very powerful and looks like the artists logo, this will help people to recognize the signature easier and keep the theme of the font continuous throughout.